Wantable Re-Brand & Digital Marketing Campaigns 2017
CONTRIBUTION: CREATIVE & Brand STRATEGY | CONCEPT IDEATION | CREATIVE DIRECTOR| EXECUTIVE PRODUCER | RETOUCHER
“Expertly curated, uniquely you.”
In 2017, I had the pleasure of leading an extensive re-branding of Wantable, a subscription styling service. The re-branding involved updating all image content for a more elevated approach with beautiful lifestyle imagery and best in class styled flat-lay photography. It also involved a design update for the website and creative strategy for email, social media, and paid social content.
To see samples of Wantable’s previous branding for reference while reviewing this project, click on link below.
Website
Social Media
Digital Marketing
To view additional email campaigns, click on link below.
Paid Advertising
The brand was going to need a simple and digestible way to explain the customer’s relationship with the stylist and how the service worked. So, I concepted an idea for a 'how it works’ video that would illustrate the relationship between the Wantable Stylist and the customer while outlining the process. In order to keep the video timeless, I thought it would be best to keep set design minimal, and integrate animation and motion graphics to bring the process to life.
“Welcome To Wantable”
‘How It Works’ video for paid streaming
I also directed various paid social video ad concepts to test through the year with different products. The goal was to be able to re-create these videos easily and economically by utilizing our lifestyle shoots and also our beautiful flat-lay imagery.
Wanatable ‘Your Box’ Paid Social Video
Wantable ‘Unboxing’ Paid Social video.
Wantable ‘Style At Home’ Paid Social Video.
